The recent GST changes has pushed your favourite aerated drinks like Fanta, Pepsi, Limca, etc. into the "Sin Goods" category. With a 40% GST on soft drinks, up from the previous 28%, every bottle is now a little luxury, and every habit, a new expense. But while everyone’s eyes are on the rising shelf prices, something else has quietly shifted. For folks who like to make rather than just buy, the playing field is wide open.

Wine isn’t just about grapes. The truth is, if it ferments, it can be turned into wine. And across the world, curious winemakers (and home-brewers) have been experimenting with fruits for centuries. So, no, it doesn’t have to go wrong if you decide to step outside the vineyard. In fact, you might just stumble upon something magical with fruit wines.

The History of Indian Home-brewing wasn't just a trend. It’s been a revival of something ancient, adapted to the present, and bubbling with possibilities for the future. After all, there’s something magical about creating your own drink. So, when you hear about someone fermenting wine in their apartment or brewing beer in a bucket, know that they’re part of a much older story. A story that stretches from bamboo mugs in Nagaland to sleek tasting glasses in Goa.

India's beverage market is crowded, saturated, and frankly, a bit boring. Walk into any store and you'll see the same players fighting over the same customers with the same old products. But what if I told you there's a way to make the competition completely irrelevant? That's exactly what we've doing at MyOwnBrews with the Blue Ocean Strategy in India.

What is it about wine that makes it the ultimate social lubricant? Why does it find its way to everything from a nervous date night to a buzzing wine-tasting party? Let’s uncork this bottle of history and culture.

The brands on shelves have been around for decades. They’ve got shiny labels, big campaigns, and that "trusted" feel. But here’s the thing, when I started brewing at home, I stopped being impressed by branding. Because once you taste something you’ve brewed yourself, with real fruit, real spices, and no weird chemical shortcuts, you start seeing through the facade and would always choose homebrewed over store liquor (whenever you can at least).